My mate Pete’s level of environmental mindfulness is insanely inspiring to be around. Where I sometimes feel drained at the energy required to consider the environment in the everyday, that is the only level Pete is capable of operating on, and he does so effortlessly and happily. It is very motivating energy to experience. Like how many other people do you know have homemade a bicycle-powered washing machine? Exactly!
Pete was among the first - and perhaps the only - person to call out Patagonia for pursuing a food line sold in single-serving, single-use plastic packaging. I tend to agree with his ongoing dismay at the hypocrisy present in this situation, and was similarly gobsmacked by how feeble their response to his criticism was.
Having been swiftly encouraged off public social media platforms to a private email thread, Pete eventually ran up against a brick wall. Most alarming was the response to his request of more scientific information confirming that the use of non-recyclable packaging is an environmentally-sound decision.
An outdated and wholly invalid study was the only evidence offered by Patagonia as ‘rigorous research’, and an apparently compelling justification for using single-use plastic pouches instead of recyclable alternatives.
All in all it’s a disappointing experience, and in my opinion a missed opportunity for Patagonia to have made a real difference in the food industry (assuming that really is their genuine objective). Hopefully its not too late!